EBONY Unveils Its First-Ever Beauty and Grooming Awards
Celeb Expert Selected. Beauty Blogger Tested. Editor Approved.
CHICAGO, Aug. 22, 2011
CHICAGO, Aug. 22, 2011 /PRNewswire/ — EBONY, the iconic Black American brand dedicated to celebrating and enriching the lives of Black community for over 65 years, has unveiled its first-ever Beauty and Grooming Awards in its annual September "Celebrity Style" issue.
Never before has one list revealed the top performing makeup, hair and skin products specifically for Black American women – and men. "We found a void in the marketplace where Black women and men can turn to find trusted, recommended products that are the 'go to' products for both celebrity beauty professionals, beauty-obsessed consumers and our own staff. Unlike other beauty award lists, we went beyond our circle of friends and family, and engaged some of the most authoritative names in Black American beauty across the country," said Ms. Amy DuBois Barnett, EBONY Editor-In-Chief.
Each EBONY Beauty and Grooming Award Winner was first handpicked by a prestigious panel of A-List beauty experts, including makeup artists, hair stylists, manicurists, and dermatologists, who have worked with celebrities including Beyonce, Alicia Keys, and P. Diddy. Then, top black beauty bloggers nationwide personally tested each product. Ten of the blogger's real time product testing results can be viewed on EBONY.com. EBONY Beauty & Style editors finalized the top picks to determine this year's 50+ winners across six categories – skincare, anti-aging, makeup/color cosmetics, hair, essentials, and men's grooming.
"We're very proud to stand behind each winner with our EBONY Beauty and Grooming Award 'seal of approval' and look forward to growing our new editorial franchise with platforms across print, digital, social media, retail and mobile applications," said Ms. Barnett. "Over 11 million Black Americans look to EBONY for the latest information that makes their lives better and easier, and this Awards platform is just one way we strive to provide them with practical, everyday advice when and how they want it."
For a full list of winners log on to EBONY.com.
EBONY is a property of Johnson Publishing Company (JPC) LLC, the leading, independently-owned Black American media publisher with headquarters in Chicago and offices in New York and London. JPC is committed to celebrating the vibrancy of Black culture by operating trusted brands and delivering products of the highest quality that celebrate, inform, engage, entertain, inspire, and enhance the lives of people of all ages.
Press Contact: Alex Rosenfield email@example.com, 212-397-4562