Drum Up Excitement for Your Webinars

webinarQ: What is one way I can get more customers to attend a webinar or a live Q&A?

Send text reminders. “Collect cell phone information during registration and send a 10 minute ‘We’re starting soon’ text to all who opted in. You’ll increase attendance, especially if your event is accessible by phone, as most people are never without their phones. Also, text messages are shorter than emails and easier to consume.” Kelly Azevedo, She’s Got Systems

Explain the value. “Explain the value of attendance up front. Be clear about what will be presented, even with an agenda. People prioritize something if they see the benefit to themselves. If the benefit isn’t clear, they will likely not make it a priority.” Angela Harless, AcrobatAnt

Team up. “Rather than hosting your own webinar, team up with other people/companies within your industry. Not only will you have greater variety content, allowing you to capture a wider audience, but you also benefit from cross marketing.” Nicolas Gremion, Free-eBooks.net

Give them clear takeaways. “I often see people offer webinars and Q&A sessions that have no clear takeaways. People are busy, and they want to know that they will be walking away with XYZ if they are taking time to attend your webinar. Make your outline clear, and make sure you deliver on what you’re promising.” Natalie MacNeil, She Takes on the World

Give a preview of the webinar on LinkedIn. “LinkedIn opened its publishing platform to more than 20,000 users to begin publishing long-form articles. Use this opportunity to give a preview of your webinar to your LinkedIn connections, and encourage them to share it with their connections. I’ve seen this done really well by Dave Kerpen on LinkedIn.” Kelsey Meyer , Influence & Co.

Emphasize the benefits. “Make sure customers know it won’t be a waste of their time. Emphasize what they’ll get out of a webinar or Q&A, and how their attendance will positively affect their relationship with your company.” Simon Casuto, eLearning Mind

Change up the theme. “Don’t give the same themed webinar every time, as you won’t attract different subsets of your customer base. Different customers have different questions that need to be answered about your products and services, so change it up to appeal to all of your customers. This should also give your webinars or Q&As consistent attendance.” Andy Karuza, brandbuddee

Use retargeting ads. “Use pixels to target them on other sites and remind them how important the webinar is for them. Keep it top of mind.” Trevor Sumner, LocalVox

Use multi-channel marketing. “People are busy, bombarded and distracted. By combining email reminders, voice broadcasts and SMS text messages to remind people about your webinar, it’s virtually impossible to not increase your attendance. And with text messages getting a 97 percent open rate, it’s impossible to ignore. A 30 percent boost in attendance is not uncommon.” Chris Brisson, Call Loop

Focus on trending topics. “When planning your webinar content, include topics that are trending in the world and in your industry. Hot topics can be a great hook for customers to join your webinar because it shows that your brand can offer valuable insights in real time.” Doreen Bloch, Poshly Inc.

Incentivize. “Persuading customers to engage in a live, voluntary event is like coaxing college seniors to attend an 8 a.m. stats class on a Saturday. Instead of drawing in crowds with free pizza, consider offering other material rewards like coupons or chances to win a major sweepstakes. Alternatively, try selling the idea that your event will be a rare chance to obtain insiders’ knowledge and education.” Firas Kittaneh, AstraBeds

Leverage social. “Use your social media channels to publicize the webinar. You’ll attract more than just your current customers. Publicize the event on Twitter and LinkedIn, and set up a Facebook event so you can message all your attendees. Encourage them to tweet and post questions about the webinar or suggestions for subtopics to cover and you’ll also increase their engagement before the event.” Dave Nevogt, Hubstaff.com

Leverage your team’s connections. “We’ve had success running a sales program with agents who have relationships with their clients. If you are struggling to get folks into a webinar or live Q&A, try to leverage relationships your team may have to fill these spots.” Lane Campbell, Creately

Make your webinar invitation stand out. “Most people will simply archive or ignore the email. The biggest step is to get them to open the email in the first place. Therefore the best way of doing this is to conversion test your webinar invitations and maximize for results. You should also consider who it comes from. An effective method is to use a person’s name and a brand name in the email (for example: ‘Dan from Kissmetrics’).” Cody Mclain, SupportNinja.

(Source: TCA)