Dr. Sandra Bruce Nichols was named chief medical officer, West Region for UnitedHealthcare, a UnitedHealth Group company. Bruce Nichols will focus on helping ensure access to and use of appropriate medical services for UnitedHealthcare plan participants, promoting quality clinical care and positive patient outcomes, and effectively managing health care costs.
She brings to her position more than 15 years of experience in health care, medical education and medical management.? Previously, she was the national medical director of clinical performance for AmeriChoice, a UnitedHealth Group company that serves beneficiaries of Medicaid and other government-sponsored health care programs.
Also, she was director and commissioner of the Arkansas Department of Health; a cabinet member for Arkansas governors Jim Guy Tucker and Mike Huckabee; and regional CEO of Amerigroup Corp. in the District of Columbia and Virginia.? Bruce Nichols is a fellow of the American Academy of Family Practice, and earned her medical degree from the University of Arkansas School of Medicine.