It’s a valuable networking tool, helping professionals connect for jobs and advice. But many LinkedIn members aren’t taking full advantage of the networking features of the site. When used to its fullest, LinkedIn can be an even more powerful social media tool than Facebook and Twitter.
Setting up your LinkedIn profile is only the beginning. Here are a few mistakes you may be making on LinkedIn that could cost you important business connections. By knowing about these mistakes, you can make your profile more powerful and reach more of your industry peers on the site.
1. Not completing your profile
When LinkedIn members look at your profile, what do they see? Is your entire career outlined in your profile or just your current position? Do you have a current photo that would help your peers locate you at a networking event or conference? Your LinkedIn profile should give a full overview of your experience, including as much background as possible. A position you held early in your career could connect you with a colleague from those days who could benefit your business now.
2. Failing to join groups
LinkedIn offers Groups as a way for members to find other people within their industries or areas of interests. These groups are a great way to share ideas and troubleshoot issues, but at their core, they offer a way to network with other business owners. LinkedIn occasionally suggests groups you may like, but you can also browse the directory or search for a group using the search box at the top of each page.
3. Not endorsing others
Endorsements are an easy way to let your colleagues know you support them. You simply endorse other professionals for specific skills you know they have under the Skills & Endorsements section of each person’s profile. Not only will that person be notified of your endorsement, your picture and name will appear next to that skill under the person’s profile as having endorsed him. You can also write recommendations for colleagues who have worked with you in the past.
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