Make Your Content Pop: 6 Easy Ways to Create Interesting Content
Rising above the digital noise and getting your content noticed can be extremely difficult. This is not surprising at all considering the fact that more than 30 billion pieces of content are being shared on Facebook each month, 6,000 tweets are tweeted every second, and 100 hours of video are uploaded to YouTube every minute. Needless to say, you are up against a very tight competition.
So, what can you do about it? You need to make your content pop. Here are some things you need to do to increase your chances of getting your content noticed by your target audience.
Identify your audience. Don’t try to capture everyone else’s attention. It will not get you anywhere near your goal. What you need to do is to identify your audience and create content specifically for them. Consider your core audience (those who normally interact with your brand) and the people who consume your brand’s content online.
Consider their needs and interests. After identifying your target audience, you need to determine their needs and interests, and identify what they are passionate about. There are two ways to do this. You can ask direct questions through polls and surveys, or use modern technologies to help you identify these things. Share something your audience can relate to and you will be a step closer to accomplishing your goal.
Look for inspiration. There are a number of ways by which you can uncover interesting topics for your target audience. Consider reading popular blogs in your niche, brainstorm with a group of people who share the same interests, or simply ask your readers what they want to read about. You should also keep an eye on news articles and social media posts.
Leverage the power of exclusivity. Everyone loves a secret so give it to them. Provide inside scoops, behind the scenes news, and everything else you can think of that they cannot get anywhere else. Share the unexpected and you will surely be pleased with the results!
Optimize and amplify. Identify your top performing content and optimize in real-time. This is an extremely easy task if you tag all your messages in your social media management platform. You should also consider amplifying your top performing content to reach a wider audience.???
Create and publish infographics. People love infographics. In fact, infographic search volumes increased by almost 800% in just two short years. Isn’t it about time you consider using it to make your content pop?