Does Your Business Logo Work for You?

What makes a great business logo?

Every business owner knows that having a great logo is extremely important for her business. Being the face of the company, a logo serves as a graphical representation of what you do and what you can offer, and reflects the company’s overall brand identity.

A good business logo also serves to attract the attention of your target customers and allows them to relate to your product and service offerings. In fact, kids start to recognize that a logo stands for a product at a very young age (usually between 3 and 5 years of age). More importantly, it can create a sense of familiarity and instill trust among your target customers.

How to Get the Most from Your Business Logo?

Does your business logo work for you? Does it help you achieve your business goals? Here are some things you need to consider to make sure you get the most from your logo.

It should represent your business. A good business logo should communicate what your company is all about. It should have a history, a meaning and a purpose, and it must be consistent with your branding and other visual assets as well.

It should be easy to understand. Stick with simple, clear and uncomplicated designs. Try to catch your target customers’ attention without requiring them to sit and stare before they can grasp your message.

Make it exceptional. Since a business logo can help distinguish your brand from the rest of the competition, consider using a unique design that is appropriate for your business.? Do not be afraid to think outside the box, but make sure it still feels authentic to your industry.

Use the right colors. Studies show that color can help convey meaning and create an immediate impression of your brand. For example, red conveys high energy and strength and commands the attention of the consumers. As such, it is usually used in food, health, beauty and entertainment logos.

Yellow conveys feelings of happiness, warmth and relaxation, and is mostly used by the automotive and food industries while blue is mostly used by businesses related to finance, pharmaceuticals, government and banks since it mainly conveys a sense of security and professionalism. Green is mostly associated with nature, health and healing while purple implies wealth and creativity. Colors can help you communicate your message but you need to make sure it conveys the right message.

It should be flexible. A good business logo should not only look great on multiple backgrounds, it should also be flexible in size. Do not use a lot of text or excessive details since these elements can lose clarity when used in small dimensions.