Detavio Samuels Tapped to Head Up Radio One’s “One X”

BY TNJ STAFF

Former Global Hue executive Detavio Samuels has been tapped to be president of Radio One?s One X. Conceived and built by Samuels himself, One X serves as the firm?s branded content arm and an offshoot of One Solution. In his current role as president of One Solution, Samuels oversees cross-platform sales and leads the cross-platform, television and digital integrated marketing groups.

“Content is the X-factor in today’s on-demand, cross-platform media world.?OneX was created to meet that growing market demand and generate unparalleled value to brands; and since creating great content is in our DNA, we know how to weave in brand stories in a way that resonates with our audience,” says Samuels, president of OneX and One Solution.

He is also the founder The Bare Group: a holding company for many of his ideas including: Bare Thinking, his consulting firm; Bare Motivation, his public speaking and personal inspiration arm; Bare Publishing, which published his first book, Exist No More; and Bare Studios, his film and content division.

A graduate of Duke University and Stanford University, Samuels is the recipient of several awards including 40 Under 40 (Crain’s Detroit, 2013); Men of Excellence (Michigan Chronicle, 2012); and Power 30 Under 30 (The Apex Society, 2011).

In 2013, he was named a best selling author by Amazon.