An eye-catching business card can be very good for your business
Despite the dawn of the digital age, business cards do not go out of style. In fact, a professionally designed business card can significantly improve your bottom line by providing vital information about your business and enhancing your credibility in the eyes of your clients and other business contacts. As such, business cards remain to be one of the most inexpensive yet most effective methods of promoting your brand and your business.
However, not all business cards are created equal. There are business cards that serve their purpose while there are those that are simply thrown away by those who happen to receive them. Considering the great importance attached to this little piece of paper, you should make sure that your business cards wouldn’t be as easily tossed to the trash bin. How do you do this? Here are some tips that may help you achieve this goal.
Tips in Designing a Business Card
Choose the right font. The font you use can say more about you and your business than you can ever imagine so make sure it matches the nature of your business. Keep in mind that each particular typeface conveys certain characteristics so choose one that best reflects your business. Tip: Do not use more than two fonts on your business card.
Choose the right color mode. Your choice of colors also determines the effectiveness of your business cards. To make sure you get your colors right, here are some things need to consider:
- Choose a color that is identified with your industry. Most industry niches are identified with a particular color. For example, orange is most commonly used in the food industry, green for natural and organic products, yellow for children’s and leisure products and red for products related to intense physical activity.
- Identify your target market. As a rule, use bright colors when targeting young people. Use comforting colors such as burgundy and indigo when you are targeting a more mature segment of your market.
- Get to know the psychology of color. Keep in mind that different colors have different effects on people so it pays to know which colors attract your target customers the most.
- Use the color wheel. To create an attention-grabbing business card, make sure your choice of colors complements each other.
Get creative. Think outside the box and come up with something unique. You may want to consider designing cards that serve a dual purpose, use non-traditional materials such as metal, plastic or magnet, use a different shape and size or use embellishments to better give your target market a more concrete idea on what you do.
There are a lot of ways by which you can catch the attention of your target market so why don’t you start unleashing your creativity to make a one-of-a-kind business card that can help you get the results you need? It’s definitely worth it.