Why LinkedIn’s Audience is Valuable To Businesses


LinkedIn is perhaps the most overlooked social network.?But overall it is actually?more?popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter. ?

LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience.?

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.?

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Here are a few of the key takeaways from the BI Intelligence report:

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