Damon Jones has been promoted to VP of global communications at Procter & Gamble. Prior, he served as director of global company communications. In his new role, Jones will lead global family care and P&G Ventures communications.
According to PR Week,?Procter & Gamble is combining its brand and company communications teams into a single, integrated global organization.
“Communications is more important now than it ever has been, so we?re integrating the two big components of our communications organization,” Jones said of the reorganization. “We?re reestablishing the CCO role and having that single-point leadership will drive that integration.”
He added, “We?ve already been intensely focused on fraud management and ensuring we have accurate numbers and the right influencers in the right places. That?s a part of our ongoing ecosystem and doesn?t require a special unique effort. In each of our 10 categories, we may need slightly different solutions. We’re going to continue to do what’s best for each of those businesses. We’re doing more work with microinfluencers, and as that work delivers, we’re going to do more of it. There’s a more intense focus on ROI. Where we see things delivering results, we’re going to be quick to invest more money in it. By the same token, where we see things not working we’ll be equally as quick to withdraw money.”
Other roles Jones has held at P&G include communications director, Global Shave Care; and external relations director, UK & Ireland; associate director, external relations Western Europe; and manager of corporate communications. From April 2008 to October 2008, Jones, a past board member of the Greater Cincinnati Redevelopment Authority, was the director of press relations at the Democratic National Convention Committee.
Jones earned a bachelor’s of arts degree from Xavier University.