Dallas Cowboys Cheerleaders Get 400% Pay Raise After Netflix Doc Spotlight

Published June 19, 2025 by Alfie
U.S. News
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A big pay increase just happened for the Dallas Cowboys Cheerleaders. Their salaries have increased by 400%. This implies that now they will be earning significantly more money. This is a very large shift for these cheerleaders who have been associated with the image of the Cowboys for many years. They are called the Sweethearts of America and are a household name all over the globe. Their compensation was not commensurate with their popularity or efforts till now.

Years of Low Pay

Cheerleaders used to be very lowly paid. Although they practised, played matches, and attended the shows, they did not earn much. When all the hours were taken into consideration, many of them said that they were earning less than the minimum wage. Other cheerleaders managed to take other jobs to make ends meet.

Others were full-time employees in other areas, and some were students. Lots of people thought this was unjust, and of particular interest was the fact that the Dallas Cowboys are some of the wealthiest teams in football.

What They Earn Now

The cheerleaders received approximately 400 per game and only 12 per hour during rehearsals, before the raise. Their post-raise will result in earning $625 per game and 45 per hour after practice. That is a significant change. It gives cheerleaders a chance to support themselves better and also recognizes the efforts and time that they give to the team. This new compensation also puts them in a better position to earn what other entertainers or performers may get to perform the same job.

Why the Change Happened

The large shift happened when a new Netflix documentary, America Sweethearts: Dallas Cowboy Cheerleaders, revealed the reality regarding what life is like in the team. It displayed how hard they have to work, how honestly the rules are enforced, and how little they earn. Fans have spoken after the show was released.

Numerous people were outraged and demanded that the cheerleaders be treated more decently. The Cowboys heard. The team has taken to upping wages and providing improved care. The timing shows how much public opinion and media can push big organizations to do better.

The Team’s Response

Charlotte Jones, who is the daughter of Cowboys owner Jerry Jones and helps run the team, said the cheerleaders are the “face of the brand.” She said they help represent what the Cowboys stand for, both on and off the field. Charlotte explained that the team wanted the cheerleaders to feel respected and recognized for their hard work. This raise, she said, is part of making that happen.

How Cheerleaders Feel

Many cheerleaders have said they are happy about the raise. They feel more respected and seen. Some said this is the first time they feel like real professionals. However, others pointed out that this should have happened a long time ago. They say this raise is a good start, but there’s more to do. Some want better contracts, better working conditions, and more say in how they are treated. One cheerleader said, “We love what we do. But we also want to be treated fairly.”

Could Other Teams Follow?

Now that the Cowboys have raised cheerleader pay, people are looking at other NFL teams. Will they make the same changes? Cheerleaders in the past have filed lawsuits against teams for low pay. Some have won those cases. With more attention now on how cheerleaders are treated, this could be the start of a new trend. Fans and workers alike are calling for fairer treatment across the league.

A Big Step Forward

This raise is a big moment for the Dallas Cowboys Cheerleaders. It’s not just about money. It’s about respect, fairness, and being seen as part of the team. For years, cheerleaders were treated like extras. Now, they’re starting to be treated like professionals. This change could help cheerleaders in other cities too. It might even lead to more support for women in sports overall.

Conclusion

The 400% pay raise for the Dallas Cowboys Cheerleaders marks a powerful step toward fairness and respect. It shows that hard work and public support can lead to real change. This decision not only helps the cheerleaders today but could also inspire better treatment for performers across sports. It’s a win for equality, recognition, and progress.

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