Should you consider crowdsourcing your logo design?
While hiring a professional design firm will allow you to come up with a great logo that you can use in developing your brand identity, most startups simply do not have enough resources to finance such a project. However, since there are a lot of factors that need to be considered when designing a logo, undertaking such a project on your own may be overwhelming, especially if you don’t know anything about it.
So, how can a cash-strapped business come up with a great logo without exhausting its resources? The solution – consider crowdsourcing.
What is crowdsourcing and why should you consider it?
Basically, crowdsourcing is the practice of outsourcing ideas, content or services by encouraging contributions from a large group of people or online community. While entrusting your brand’s identity to a group of relatively unknown people may sound like a frightening idea to some, it can be a viable solution for those who want to have their logo developed but don’t have enough resources to push it through.
Here are some other reasons why you should consider crowdsourcing your logo.
It is more affordable. Which business did not dream of having a high caliber design firm work on their brand? None. However, while most business owners prefer to work with a professional design firm, only a few have the funds to actually hire one. Hiring a professional design firm could cost you thousands of dollars. You will be required to pay a retainer prior to initiating work and you would be required to pay for the final results – even if you don’t like them. By crowdsourcing your logo, you can have your logo designed at a much lower price point.
You will have more options to choose from. Crowdsourcing puts you in touch with thousands of designers who are eager to work on your project so you will basically have more options to choose from. You don’t get this advantage when working with a design firm or an independent graphic designer.
It optimizes creativity. By crowdsourcing your logo design, you will only get what the designers believe is the best option for your brand. They would not sacrifice the quality of their work just to please you since they may have very little information about your company and are not concerned about securing any future projects from you.
It can help create buzz around your brand. After picking out your favorites, why not ask your fans and network to vote on their favorite designs? This can help you gather valuable feedback and generate buzz around your brand.
Crowdsourcing your logo design has its drawbacks but it can provide some great benefits as well so you may want to give it a second look and consider what it can do for your business.