NEW YORK–(BUSINESS WIRE)–
Craig Robinson, President and General Manager of KNBC, the NBC owned
television station in Los Angeles, has been named EVP, Chief Diversity
Officer for the company, reporting directly to NBCUniversal CEO Steve
Burke. He takes over the role from Paula Madison, who retired from
NBCUniversal in May. Robinson begins his new role on August 15 and will
continue to serve as KNBC’s General Manager until a replacement is named.

Craig Robinson, EVP, Chief Diversity Officer, NBCUniversal (Photo: Business Wire)

Said Burke, “Diversity is one of our company’s biggest priorities, and
I’m pleased that we could look within our own ranks and tap an
accomplished leader like Craig to fill this important role. Craig has
been actively involved in many of our diversity programs and his
understanding of our company, its people and its culture will be
invaluable as we continue our work to establish NBCUniversal as a leader
in this area.”

As Chief Diversity Officer, Robinson will help define, enable and foster
a corporate culture that values diversity of talent, ideas, values and
backgrounds across all parts of the company. He will act as the main
liaison between NBCUniversal and key national and local figures and will
oversee the company’s diversity commitments, working closely with senior
executives to promote these efforts throughout the organization.
Robinson will also be instrumental in guiding the company’s multiple
internal affinity groups, and he will serve as a member of Comcast and
NBCUniversal’s Joint Diversity Council.

In his previous role as KNBC’s General Manager, Robinson oversaw all
aspects of the television station including news, sales and community
relations. He was promoted to that position in 2008 after serving as the
station’s EVP of Operations and Digital strategy for one year. Prior to
that, Robinson was the President and General Manager of WCMH-TV, the NBC
affiliate in Columbus, Ohio, for five years. Previous roles include
serving as the Vice President of Sales for WRC, NBC’s owned television
station in Washington, DC, and local/national sales manager of KCBS-TV
in Los Angeles.

Robinson is active in the Asian Pacific Americans @NBCUniversal, Black
Professional Alliance and Out @NBCU employee groups. He has also been a
longtime supporter of the National Association of Black Journalists
(NABJ), the Asian American Journalists Association (AAJA) and the
National Association of Hispanic Journalists (NAHJ). In addition, he has
served as a Campaign Cabinet Member for the United Way of Greater Los
Angeles since 2010.

Robinson’s interest in public service was sparked at an early age by his
parents. His mother retired after a long career working for the County
of Los Angeles and his father was an investigator for the Fair
Employment Practices Commission (FEPC). He was raised in the Echo Park
District of Los Angeles, and graduated from UCLA with a degree in
Political Science.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6818497&lang=en