Coors Light? Partners with 100 Black Men to Recognize Outstanding Community Leaders

    Feb. 13, 2012 16:34 UTC

    Coors Light? Partners with 100 Black Men to
    Recognize Outstanding Community Leaders

    Six Ice Cold Leaders to be Recognized through Online Voting Process

    Coors Light? fans can now honor exceptional community
    leaders, by casting their votes in the inaugural Coors Light Ice Cold
    Leader program. 100
    Black Men of America, Inc.
    , a national organization committed to
    enhancing educational and economic opportunities for African-American
    men, teamed with Coors Light to identify exemplary community ambassadors
    for the Ice Cold Leader award.

    Consumers from across the U.S. can vote for nominees hailing from
    Atlanta, Baltimore, Baton Rouge, Birmingham, New Orleans and Mobile,
    which were selected based upon their ability to lead by example,
    motivate others and create or inspire positive living and innovation,
    with lasting effects on their communities. Consumers are encouraged to
    visit the Ice Cold Leader microsite (,
    to learn about each contestant and cast their vote for the
    most-deserving candidate in each city. Online voting will close on March
    15, 2012 and the winners will be drawn at the end of March and announced
    in early April. The Ice Cold Leader program will culminate with a series
    of celebratory receptions, honoring each winner, in their respective

    ?Excellence and leadership are the cornerstones on which our
    organization was founded, in 1986,? said Albert E. Dotson, Jr., Esq.,
    Chairman of the Board, 100 Black Men of America, Inc. ?Collaborating
    with Coors Light on a program that salutes these characteristics among
    the adults within our extended communities is vital, and was a natural
    and seamless fit.?

    Participating retail locations will display signage to drive online
    consumer voting. The Ice Cold Leader program was established by Coors
    Light to toast to achievement, by recognizing leaders making a positive
    impact on their communities. As part of the partnership with 100 Black
    Men of America, Inc., Coors Light will make a donation of $100,000 to
    the national chapter and participating local chapters.

    ?We?re very excited about this new program and collaboration with 100
    Black Men of America,? said Larry Waters, director of multicultural
    relations, MillerCoors. ?The mission of 100 Black Men aligns with our
    own core values, as we collectively work to help develop and recognize
    the next generation of African-American leaders in our communities.?

    About MillerCoors

    MillerCoors brews, markets and sells the MillerCoors portfolio of brands
    in the U.S. and Puerto Rico. Built on a foundation of great beer brands
    and nearly 300 years of brewing heritage, MillerCoors continues the
    commitment of its founders to brew the highest quality beers.
    MillerCoors is the second-largest beer company in America, capturing
    nearly 30 percent of U.S. beer sales. Led by two of the best-selling
    beers in the industry, MillerCoors has a broad portfolio of highly
    complementary brands across every major industry segment. Miller Lite is
    the great-tasting beer that established the American light beer category
    in 1975, and Coors Light is the brand that introduced consumers to Rocky
    Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet
    and Miller Genuine Draft, and economy brands Miller High Life and
    Keystone Light.?The company also offers innovative products such as
    Miller64 and Sparks. Tenth and Blake Beer Company, MillerCoors craft and
    import company, imports Peroni Nastro Azzurro, Pilsner Urquell and
    Grolsch and features craft brews from the Jacob Leinenkugel Brewing
    Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing
    Company. MillerCoors operates eight major breweries in the U.S., as well
    as the Leinenkugel?s craft brewery in Chippewa Falls, Wisconsin, and two
    microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon
    Brewing Company at Coors Field in Denver. MillerCoors vision is to
    create the best beer company in America by driving profitable industry
    growth. MillerCoors insists on building its brands the right way through
    brewing quality, responsible marketing and environmental and community
    impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors
    Brewing Company.

    About 100 Black Men of America, Inc.

    100 Black Men was founded as an organization in New York City in 1963.
    The national organization, 100 Black Men of America, Inc. began with
    nine chapters in 1986 as a national alliance of leading African American
    men of business, industry, public affairs and government with a mission
    to improve the quality of life for African Americans, particularly
    African American youth. Today, under the direction of Albert E. Dotson,
    Jr., the organization has 116 chapters, and growing, in the United
    States, England and the Caribbean. Members represent a myriad of
    professions including corporate executives, physicians, attorneys,
    entrepreneurs, entertainers, elected officials, professional athletes,
    educators and men from numerous other professions that have created an
    international coalition focused on creating educational opportunities,
    promoting economic empowerment, addressing health disparities and
    creating positive, nurturing mentoring relationships. Visit
    for more information on the programs and initiatives of 100 Black Men of
    America, Inc.


    Karina Diehl, 312.496.2973
    Communications Group
    Ebonne Just, 312.228.8825

    Source: MillerCoors