CHICAGO–(BUSINESS WIRE)–
Coors Light^? fans can now honor exceptional community
leaders, by casting their votes in the inaugural Coors Light Ice Cold
Leader program. 100
Black Men of America, Inc., a national organization committed to
enhancing educational and economic opportunities for African-American
men, teamed with Coors Light to identify exemplary community ambassadors
for the Ice Cold Leader award.

Consumers from across the U.S. can vote for nominees hailing from
Atlanta, Baltimore, Baton Rouge, Birmingham, New Orleans and Mobile,
which were selected based upon their ability to lead by example,
motivate others and create or inspire positive living and innovation,
with lasting effects on their communities. Consumers are encouraged to
visit the Ice Cold Leader microsite (www.IceColdLeader.com),
to learn about each contestant and cast their vote for the
most-deserving candidate in each city. Online voting will close on March
15, 2012 and the winners will be drawn at the end of March and announced
in early April. The Ice Cold Leader program will culminate with a series
of celebratory receptions, honoring each winner, in their respective
city.

?Excellence and leadership are the cornerstones on which our
organization was founded, in 1986,? said Albert E. Dotson, Jr., Esq.,
Chairman of the Board, 100 Black Men of America, Inc. ?Collaborating
with Coors Light on a program that salutes these characteristics among
the adults within our extended communities is vital, and was a natural
and seamless fit.?

Participating retail locations will display signage to drive online
consumer voting. The Ice Cold Leader program was established by Coors
Light to toast to achievement, by recognizing leaders making a positive
impact on their communities. As part of the partnership with 100 Black
Men of America, Inc., Coors Light will make a donation of $100,000 to
the national chapter and participating local chapters.

?We?re very excited about this new program and collaboration with 100
Black Men of America,? said Larry Waters, director of multicultural
relations, MillerCoors. ?The mission of 100 Black Men aligns with our
own core values, as we collectively work to help develop and recognize
the next generation of African-American leaders in our communities.?

About MillerCoors

MillerCoors brews, markets and sells the MillerCoors portfolio of brands
in the U.S. and Puerto Rico. Built on a foundation of great beer brands
and nearly 300 years of brewing heritage, MillerCoors continues the
commitment of its founders to brew the highest quality beers.
MillerCoors is the second-largest beer company in America, capturing
nearly 30 percent of U.S. beer sales. Led by two of the best-selling
beers in the industry, MillerCoors has a broad portfolio of highly
complementary brands across every major industry segment. Miller Lite is
the great-tasting beer that established the American light beer category
in 1975, and Coors Light is the brand that introduced consumers to Rocky
Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet
and Miller Genuine Draft, and economy brands Miller High Life and
Keystone Light.?The company also offers innovative products such as
Miller64 and Sparks. Tenth and Blake Beer Company, MillerCoors craft and
import company, imports Peroni Nastro Azzurro, Pilsner Urquell and
Grolsch and features craft brews from the Jacob Leinenkugel Brewing
Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing
Company. MillerCoors operates eight major breweries in the U.S., as well
as the Leinenkugel?s craft brewery in Chippewa Falls, Wisconsin, and two
microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon
Brewing Company at Coors Field in Denver. MillerCoors vision is to
create the best beer company in America by driving profitable industry
growth. MillerCoors insists on building its brands the right way through
brewing quality, responsible marketing and environmental and community
impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors
Brewing Company.

About 100 Black Men of America, Inc.

100 Black Men was founded as an organization in New York City in 1963.
The national organization, 100 Black Men of America, Inc. began with
nine chapters in 1986 as a national alliance of leading African American
men of business, industry, public affairs and government with a mission
to improve the quality of life for African Americans, particularly
African American youth. Today, under the direction of Albert E. Dotson,
Jr., the organization has 116 chapters, and growing, in the United
States, England and the Caribbean. Members represent a myriad of
professions including corporate executives, physicians, attorneys,
entrepreneurs, entertainers, elected officials, professional athletes,
educators and men from numerous other professions that have created an
international coalition focused on creating educational opportunities,
promoting economic empowerment, addressing health disparities and
creating positive, nurturing mentoring relationships. Visit http://www.100blackmen.org
for more information on the programs and initiatives of 100 Black Men of
America, Inc.