Comcast Announces Agreements with Four New Minority-Owned Independent Networks

    Feb. 21, 2012 15:10 UTC

    Comcast Announces Agreements with Four New Minority-Owned Independent

    Selected Networks Were Proposed By Earvin ?Magic?
    Johnson, Sean ?Diddy? Combs, Robert Rodriguez, and Constantino ?Said?

    Comcast Corporation (Nasdaq:?CMCSA, CMCSK), one of the world?s leading
    media, entertainment and communications companies, today announced it
    has selected four new minority-owned independent networks to be broadly
    distributed on Comcast Cable systems between April 2012 and January
    2014. After a thorough evaluation of more than 100 proposals, Comcast
    selected four networks ? two of which are majority African-American
    owned and two that are majority American Hispanic owned and operated and
    programmed in English.

    ?We are thrilled to work with such talented individuals to launch these
    new networks that will bring exciting and fresh content to consumers,?
    said David L. Cohen, Executive Vice President, Comcast Corporation.
    ?Comcast is committed to delivering programming that reflects the
    interests of our customers, and we look forward to integrating these
    great networks into our rich programming line-up.?

    African-American Category:

    • Aspire: Spearheaded by Entrepreneur and NBA Hall of Famer
      Earvin ?Magic? Johnson, in partnership with GMC TV, Aspire is
      dedicated to delivering enlightening, entertaining and positive
      programming to African-Americans families, including movies,
      documentaries, short films, music, comedy, visual and performing arts,
      and faith and inspirational programs. Aspire will celebrate the
      successes, achievements and accomplishments of the African-American
      community and create new opportunities for the next generation of
      African-American visionaries. The network will launch by summer 2012.

      will be a network that encourages and challenges African-Americans to
      reach for their dreams and will appeal to all generations. Aspire will
      celebrate our heritage, our groundbreaking achievements and the
      fearless talent that has shaped American culture. I?m most excited
      about Aspire creating opportunities for the new voices, new visions
      and the next generation of storytellers,? said Earvin ?Magic? Johnson.

    • REVOLT: Proposed by superstar and entrepreneur Sean ?Diddy?
      Combs and MTV veteran Andy Schuon, this network is designed to have
      programming inspired by music and pop culture, including music videos,
      live performances, music news, and interviews and will incorporate
      social media interaction for music artists and fans. The network has
      entered into an agreement to launch in 2013.

      ?REVOLT is the
      first channel created entirely from the ground up in this new era of
      social media? said Sean ?Diddy? Combs. ?We?re building this platform
      for artists to reach an extraordinary number of people in a completely
      different way. REVOLT will be live, like all great moments in
      television history. REVOLT will also be immediate, like today?s social
      networks. We know it was a highly competitive process and we want to
      thank Comcast for this opportunity to truly change television with

    Hispanic Category:

    • El Rey: Proposed by legendary Hollywood director Robert
      Rodriguez and FactoryMade Ventures executives John Fogelman and
      Cristina Patwa, this network is designed to be an action-packed,
      general entertainment network in English for Latino and general
      audiences that includes a mix of reality, scripted and animated
      series, movies, documentaries, news, music, comedy, and sports
      programming. The El Rey network will include programming that features
      Hispanic producers, celebrities and public figures. The network has
      entered into an agreement to launch by January 2014.

      partnership with Comcast signals an important moment for the Latino
      community in this country ? we are passionate about creating a wildly
      entertaining destination that we can be proud of by appealing to both
      Latino and mass market audiences,” said Robert Rodriguez and CEO of
      FactoryMade Ventures John Fogelman. “We engineered El Rey to address a
      burgeoning opportunity to deliver unique, high-quality and compelling
      content to a hard-to-reach demographic and are excited to bring more
      opportunities to generations of talent, storytellers and dreamers
      through this special partnership.?

    • BabyFirst Americas: Proposed by Spanish language television
      veteran Constantino ?Said? Schwarz, this network is designed for
      infants, very young children, and their parents, and emphasizes the
      importance of early development of verbal, math and motor skills. The
      network has entered into an agreement to launch by April 2012.

      are thrilled to partner with Comcast and commend them for recognizing
      the importance of quality education for young children,? remarked
      Constantino ?Said? Schwarz, CEO and Chairman BabyFirst Americas.
      ?BabyFirst Americas aims to bring the essential academic building
      blocks for Kindergarten readiness into the home, making it accessible
      for families all across the U.S.?

    Comcast made a series of voluntary public interest commitments in
    connection with the NBCUniversal transaction, one of which is to launch
    10 new independently owned and operated networks over the next eight
    years.?Of the 10 networks, four will be majority African-American owned,
    two will be majority American Latino owned, two will be operated by
    American Latino programmers, and two will provide additional independent
    programming. Ultimately, each of the 10 networks will be added on select
    Comcast systems as part of the digital basic tier of service.

    About Comcast Corporation

    Comcast Corporation (Nasdaq:?CMCSA, CMCSK) (
    is one of the world?s leading media, entertainment and communications
    companies. Comcast is principally involved in the operation of cable
    systems through Comcast Cable and in the development, production and
    distribution of entertainment, news, sports and other content for global
    audiences through NBCUniversal. Comcast Cable is one of the nation’s
    largest video, high-speed Internet and phone providers to residential
    and business customers. Comcast is the majority owner and manager of
    NBCUniversal, which owns and operates entertainment and news cable
    networks, the NBC and Telemundo broadcast networks, local television
    station groups, television production operations, a major motion picture
    company and theme parks.

    Photos/Multimedia?Gallery Available:


    John Demming, 215-286-8011
    Lubenow, 215-286-5691
    Burrows, 770-692-4559

    Kristin Feltz, 310-442-9853, Ext. 204

    Susie Arons, 212-843-8033
    Mowll, 212-601-8218

    Source: Comcast Corporation

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