Deven Trowers is more than a communications strategist—she’s a visionary storyteller and builder of bridges. The founder of DT Communications, she has created an agency that champions underrepresented voices and empowers changemakers to own their narratives with clarity and confidence. Fueled by purpose, faith, and an unshakable commitment to community, she is redefining what it means to lead in the communications space while juggling motherhood, mentorship, and a mission to make sure no story goes untold.
Trowers recently shared her entrepreneurial journey with TNJ contributor Taroue Brooks.
Brooks: What inspired you to start DT Communications?
Trowers: I started DT Communications to create the agency I wish existed when I began my career, one that truly sees and supports underrepresented voices. So many talented founders, brands, and changemakers have powerful stories but lack the strategy or access to share them. I wanted to build a firm that not only delivers results but also educates, uplifts, and empowers our clients to confidently own their narratives.
Brooks: How has your background shaped the way you approach branding and communication for your clients?
Trowers: Coming from a background that includes both nonprofit and agency experience, I approach every client with empathy, intention, and the understanding that storytelling must be both authentic and effective to break through.
Brooks: How do you balance building a business and showing up fully for your family?
Trowers: I call myself a #ChiefMomOfficer because being a mother is just as much a part of my identity as being a CEO. I’ve learned to stop chasing balance and instead focus on integration, honoring my calendar, setting boundaries, and giving myself grace. Some days, I’m writing a proposal while sitting in the lobby of my daughter’s dance class. Other days, I’m on a Zoom call driving to T-ball practice. Both are wins.
Brooks: Describe a major challenge you faced in your business and how you overcame it.
Trowers: In the early days of DT Communications, I honestly did go hard for myself. I quickly learned that growth without structure leads to burnout. That season taught me the power of systems, boundaries, and building a team I trust. Now, I grow with intention, not just momentum.
Brooks: What is often misunderstood or underestimated about the communications industry?
Trowers: People often think PR is just about getting media coverage. But it’s so much deeper than that. It’s about relationships, timing, and strategy. We’re not just pitching stories; we’re building reputations.
Brooks: How do you stay ahead of trends in such a fast-evolving digital and branding landscape?
Trowers: I’m a student forever. I read, test new tools, watch consumer behavior, and stay tapped into conversations, especially within culture and community. But more than chasing trends, I focus on staying rooted in purpose.
Brooks: What role has mentorship played—and continues to play—in your journey?
Trowers: Mentorship has been my lifeline. From my Spelman days to my corporate chapters, I’ve had women pour into me with wisdom and truth. Today, I try to pay that forward by mentoring other women, especially young Black professionals. Whether it’s a coffee chat, resume review, or pep talk, I make time for it because someone once made time for me.
Brooks: What’s one personal ritual or routine that keeps you grounded?
Trowers: Every morning, I start with prayer, even if it’s just five minutes. No phone. No emails. Just gratitude and time with God. It reminds me that I’m not just building a business; I’m building legacy for my children. But I am nothing and have nothing without God.
Brooks: How has motherhood influenced your leadership style or the way you connect with clients?
Trowers: Motherhood has made me more empathetic, patient, and present. I lead with heart, but I also set clear expectations. Clients know they’re working with someone who understands the juggle and brings real-life perspective to every project.
Brooks: What do you believe is the key to building an authentic brand today?
Trowers: Clarity and consistency. When you’re clear about your why and consistent in how you show up, people trust you. Authentic brands don’t just sell, they connect. They solve problems, stand for something, and speak directly to their audience’s truth.
Brooks: What advice would you give to women—especially mothers—who are thinking about starting their own business?
Trowers: Start scared. Start tired. Start when the baby’s asleep. Just start. There will never be a perfect time, but your vision is worth the risk. And remember: You don’t have to do it all alone. Build your tribe early.
Brooks: What’s one tip every entrepreneur needs to understand to become more visible?
Trowers: Tell your story before someone else tells it for you. Be proactive, not reactive. Whether it’s your website, LinkedIn, or the way you introduce yourself with your 10-second elevator pitch, your message should be clear, confident, and aligned with your values.
Brooks: Describe a proud moment in your career that reminds you why you started?
Trowers: Seeing a client cry tears of joy after landing their first national media feature reminded me that I’m doing purpose-driven work. We weren’t just pitching a product; we were sharing her story, her legacy. Moments like that fuel me.
Brooks: In moments of doubt or burnout, where do you find strength and motivation?
Trowers: My faith, my children, and my “why.” I remind myself that I’m not doing this for applause; I’m doing it for impact, for generational change, and for the little Black girl watching me become what she didn’t even know was possible.
Brooks: How do you define success? Has that definition changed over time?
Trowers: Success used to be about titles and clients. Now, it’s about freedom of time, creativity, and alignment. If I can do work I love, be present with my family, and pour into my community, I’m winning.
Brooks: Is there advice you received early in your career that still guides you?
Trowers: “Don’t shrink to fit.” I remind myself often: You were called to stand out, not blend in.
Brooks: How do you ensure your company’s values are always reflected in your work?
Trowers: We start every project with research and a values check. Are we centering equity? Are we empowering the client’s voice? Are we being intentional, not performative? Our values aren’t just words, they’re the lens through which we create and communicate.
Brooks: What legacy do you hope to leave through your work as an entrepreneur?
Trowers: I want people to say, “She told the truth, she built a bridge, and she made room for others.” My legacy is rooted in visibility, voice, and valuing people who are often overlooked. I’m here to change the narrative, one story at a time.
