LAS VEGAS (AP) — CBS Sports is opening its fantasy sports platform to third-party developers, allowing them to sell league-specific apps that will likely make this year’s games a lot more competitive for millions of players.
Developers hope the apps make fantasy sports even more lucrative for an industry that makes $800 million annually.
The deal is expected to be announced Tuesday in Las Vegas. It will allow developers to create and sell fantasy-related apps to users of CBSSports.com, one of the world’s three largest fantasy sports websites.
The move is a play by CBS Sports to attract users of other top fantasy sites, including those run by Yahoo and ESPN.
CBS Interactive President Jim Lanzone says the open platform will give fantasy sports companies a significant lifeline.