Caroline Racine

    Haitian-American travel executive Caroline Racine is now director of Diversity Sales within the organizations global sales division, taking responsibility for the growing multi-cultural markets segment for Choice Hotels.

    Diversity and Multicultural Sales is a new division within the companys Global Sales department and in the newly established role Racine will be responsible for developing strategic direct sales, marketing and e-commerce solutions to help propel Choice as a leader in what is becoming a very competitive market segment.

    Before joining Choice 11 years ago, Racine was lead account executive for America Onlines interactive partnership marketing initiatives. She has also served in various sales and marketing positions in organizations such as The Discovery Channel.