At last month?s On Demand Conference in San Francisco which featured many of the hottest names in tech ? Uber, Instacart, Sprig, Munchery, ?Shyp and Postmates, amongst others ? one panel stood out. Amid a sea of consumer facing businesses, the CEOs of three small- and medium-sized business or enterprise focused on-demand companies explained their businesses in a talk titled ?On-Demand, B2B.?
Applying on-demand businesses models to corporations (as opposed to individuals) isn?t revolutionary; existing platforms such as Uber and Shyp have formal business facing units. Grubhub boasts an ordering service targeted towards office managers. And many of Postmates? headlines over the past year have revolved around their business facing APIs (such as burritos on-demand!)
Among big businesses, however, the proliferation of these services significantly trails their adoption among consumers, despite B2B services representing well over $1 trillion in annual spend.
With the enterprise undergoing many fundamental changes ? from the Bring Your Own Device movement of the late 2000?s to the recent explosion in cloud software ? one additional trend is now emerging: that enterprise buyers act significantly like consumers when purchasing services.
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