Bounce TV Lands First National Sponsorship Agreement: Toyota USA Signs as Charter Advertiser of Nation's First-Ever Broadcast Television Network for African Americans Launching Sept. 26
ACE Media Corp. & Burrell Communications Group Broker Inaugural Deal
ATLANTA, Aug. 3, 2011
ATLANTA, Aug. 3, 2011 /PRNewswire/ — Enjoying strong demand and explosive distribution growth since being announced just 17 weeks ago, Bounce TV (http://bouncetv.com) has begun to secure major national advertising partners in rapid fashion as well. Bounce TV announced today that Toyota USA is the first national sponsor for the country's first-ever over-the-air broadcast television network for African-American audiences, set to launch Sept. 26.
"We are proud to be associated with this historic beginning and we believe that Bounce TV's mission to reach an under-served audience is a very attractive enhancement to our ongoing efforts to reach African American consumers," commented Dionne Colvin, National Marketing Media manager for Toyota, USA.
"Toyota USA has once again proven that their significant commitment to African American consumers is second to none," said Martin Luther King III, member of Bounce TV's founding group and board of directors. "We are thrilled to have such a quality brand as Toyota USA be the inaugural sponsor of Bounce TV."
Bounce TV's charter sponsorship agreement with Toyota USA was brokered by the network's media sales firm ACE Media Corp. and Toyota USA's multicultural advertising agency Burrell Communications Group in Chicago.
"The birth of Bounce TV will provide the perfect platform for Toyota USA to reach the highly-coveted multi-cultural audience efficiently and effectively," commented Andrea Holmes Thompkins, president and CEO of ACE Media Corp. "ACE Media is delighted to continue delivering historic media initiatives to-and-with award-winning agency Burrell Communications."
Bounce TV will target African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV will air twenty four hours a day, seven days a week as a digital terrestrial network designed for carriage on the digital signals of local television stations. Martin Luther King III and Ambassador Young are part of Bounce TV's Founding Group and Board of Directors.
Bounce TV has already secured affiliation agreements with Gannett Broadcasting, Belo Corp., Nexstar Communications, LIN TV Corp. and Raycom Media. Those agreements make Bounce TV available in Atlanta, Houston, Cleveland/Akron, Charlotte, Cincinnati, Indianapolis, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, VA among other markets. Bounce TV expects to be available in 50% of the country at launch, with more markets added by the end of the year.
SOURCE Bounce TV