Black Friday faces some snappy competition

PORTLAND, Ore. (AP) ? Cyber Monday. Green Tuesday. Black Friday. Magenta Saturday.

Chances are you won’t find any of these holidays on your calendar. Yet retailers are coming up with names for just about every day of the week during the holiday shopping season.

Earlier this month during T-Mobile’s “Magenta Saturday,” named for the company’s pinkish-purple logo, shoppers could buy cellphones and some tablets on a layaway plan. Mattel lured shoppers in with discounts of 60 percent off toys for girls and boys on “Pink Friday and “Blue Friday.” And outdoor retailer Gander Mountain is giving customers deals on camouflage and other gear every Thursday through December during “Camo Thursdays.”

Merchants are hoping the creative marketing will generate excitement among shoppers during the last two months of the year.