Beyond The Ice Bucket

We can all agree that the ALS #IceBucketChallenge was a roaring success. The ALSA says they?ve got about 1.9 million new donors to work with. Business and marketing teams the world over are wondering, ?What?s our ice bucket challenge?? Of all the noise being written about what we can learn, why the campaign succeeded, or the cynics scowling about why the program was a terrible idea, one key element is being completely ignored by everyone: how does an organization retain new donors after a successful campaign?

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