Looks like Beyonce?s fans will have the opportunity to wear Beyonce-inspired activewear the next time they exercise. The Grammy-award winning singer will collaborate with Topshop, a popular British retailer that has a store in SoHo, to launch a fashion line which will include “clothing, footwear and accessories across dance, fitness and sports categories.?????
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyonc? said in a statement. “Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
The joint venture is said to be a 50-50 split.
“Creating a partnership with Beyonc?, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. Being partners with Beyonc? and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way,” said Phillip Green, owner of Arcadia which operates Topshop.
Read more at WWD.