‘Balance Transfer Day’ tied to credit card site

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NEW YORK (AP) — Be careful how you decide to express your frustration with corporate America — especially if you plan on making a statement with your money.

A new movement called “Balance Transfer Day” is urging fans on Facebook to send a message to big banks by applying for credit cards with lower interest rates this Sunday. But the man behind the call to action is also the editor-in-chief of a website that profits off credit card applications.

The founder of Balance Transfer Day, Michael Germanovsky, says his work with the effort is separate from his editorial role at the website.