Apple Focused Group-Buying Website, is Introduced With a Twist Via New Social-Media-Point-System

    Apple Focused Group-Buying Website, is Introduced With a Twist Via New Social-Media-Point-System Features Deals on Items That Complement iPhones, iPods, iPads, and Macs

    PR Newswire

    IRVINE, Calif.April 15, 2011 /PRNewswire/ — Oten Inc., the company behind several Apple accessory brands such as Sena and DomeSkin, launches a new group-buying website targeted directly to Apple enthusiasts and owners of any Apple products. ?The new website,, will feature accessories, software, and peripherals for iPhones, iPods, iPads, Macs, and, Macbooks.

    Order Border differentiates itself from other group-buying websites with its unique focus on Apple gear, and also the "Borderline Price" concept. ?The borderline price is the absolute lowest price limit that:

    • Either the group can reach with its growing size, as users join the deal
    • Or an individual can reach with a new social-media based point system

    The unique point system provides users the power to accumulate points, not only with every purchase, but also by inviting their Facebook friends and others to join in on the savings. ?This empowers users to earn extra points when their friends purchase the same product from ?Points can be used to pull the purchase price down even farther than everybody else in the group.

    "We brought innovation to the group-buying experience, not only with our focus on Apple gear but also by empowering users to go beyond the price that the rest of the group is getting. ?Unlike Groupon or LivingSocial, OrderBorder allows the individual to reach a price lower than the group price with his/her social skills," said, Murat Yesildal, Vice President of Order Border. ?"We have completed a tremendous amount of work over the last year on the concept, technology, and have agreements secured with many respected vendors," he added.

    Initially, the deals will be limited to two deals a week. ?The first deal features a $50 voucher from premium leather case manufacturer Sena. ?This deal starts with a 42% savings. ?Additional upcoming deals listed are from Elgato, Macally, and Matias.

    For more information and details visit