AOL Advertising Names Lateef Sarnor Industry Practice Head for
Announcement Shows Continued Growth of AOL?s Industry Development Team
NEW YORK–(BUSINESS WIRE)–
AOL Advertising today announced that Lateef Sarnor has been named
Industry Practice Head for the Multicultural category. Sarnor will be
responsible for partnering with sales leadership to execute a national
audience-specific strategy working with the team from Blackvoices.com,
the number 2 web site in the African American category, and AOL
Latino, a top five web site in the Latino category1, to
help develop breakthrough ideas and creative solutions for marketers. He
will also represent AOL at industry events providing insights and trends
in the two industries. He is based in the New York office.
Lateef Sarnor, AOL (Photo: Business Wire)
Six Industry Practice Heads, including CPG/Health, Travel, Automotive,
Finance, Entertainment and Technology were announced recently as part of
the newly formed Industry Development team led by John Burke who joined
AOL earlier this year.
?The Industry Development team is the next evolution of our strategy to
be the most customer centric sales team in the marketplace,? said John
Burke, Senior Vice President, AOL Global Sales Strategy. ?The Industry
Practice Head brings domain expertise, strategic vision and significant
client experience in their respective categories.?
Burke continued, ?Lateef Sarnor has incredible experience and a deep
understanding of the marketplace?s needs, as well as the ability to
translate those needs into saleable solutions. He will be a great
addition to the team focusing on the ever growing multicultural market.”
Sarnor has more than fifteen years of experience at high profile media
and entertainment companies, including BET, Black Enterprise,
PowerOne Media and Def Jam Records. He spent nearly four years at BET
Networks, most recently serving as Director for the Brand Solutions
Group where he oversaw operations of the business unit focused on
revenue generating product integrations, branded entertainment programs
and high impact advertisement programs across all BET platforms. He was
primarily responsible for identifying digital strategies and integration
opportunities for BET?s large roster of advertising clients.
Prior to BET, Sarnor worked at Black Enterprise where he
coordinated the daily operations of the interactive group, and was a key
driver behind the content and user strategy for the website. He also
supported the Ad Sales efforts by developing integrated programs for
clients in the personal finance, small business and lifestyle verticals.
?I am excited to take on this position at AOL,? said Sarnor. ?I believe
my strong relationships with key agencies and advertisers combined with
my vast experience will help me to lead the multicultural team in a
positive direction. I?m eager to find new ways to drive revenue in this
The AOL Huffington Post Media Group recently made three key
announcements regarding its multicultural strategy: Sheila C. Johnson is
a Strategic Advisor for Multicultural and African-American Initiatives;
Derek Murphy is General Manager, Multicultural; and Patch, the network
of over 800 hyperlocal news and information sites dedicated to
comprehensive, community-specific coverage, will launch ?Patch Latino?
to serve communities with large Latino populations.
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of
brands and products serving consumers, advertisers and publishers
worldwide. The AOL Huffington Post Media Group is a leading source of
news, opinion, entertainment, community and digital information
comprised of a wide range of destination websites, including AOL.com,?The
Huffington Post, TechCrunch,
The?AOL Advertising.com Group includes Advertising.com,
Video, inclusive of AOL
Media, Content Solutions and Sponsored
Listings and serves a combined content and advertising market at
scale through video, brand advertising, content and ad serving. AOL is
focused on engaging consumers and providing online advertising services
and solutions on both AOL Huffington Post Media Group destination
websites and third party websites, in addition to serving consumer
platforms including AOL
and mobile experiences. AOL also operates one of the largest Internet
subscription access services, which serves as another distribution
channel for its consumer offerings.
1 comScore Media Metrix Data April 2011.
Photos/Multimedia?Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6744062&lang=en