AOL Advertising Names Lateef Sarnor Industry Practice Head for Multicultural Category

    June 1, 2011 12:30 UTC

    AOL Advertising Names Lateef Sarnor Industry Practice Head for
    Multicultural Category

    Announcement Shows Continued Growth of AOL?s Industry Development Team

    AOL Advertising today announced that Lateef Sarnor has been named
    Industry Practice Head for the Multicultural category. Sarnor will be
    responsible for partnering with sales leadership to execute a national
    audience-specific strategy working with the team from,
    the number 2 web site in the African American category, and AOL
    , a top five web site in the Latino category1, to
    help develop breakthrough ideas and creative solutions for marketers. He
    will also represent AOL at industry events providing insights and trends
    in the two industries. He is based in the New York office.

    Lateef Sarnor, AOL (Photo: Business Wire)

    Lateef Sarnor, AOL (Photo: Business Wire)

    Six Industry Practice Heads, including CPG/Health, Travel, Automotive,
    Finance, Entertainment and Technology were announced recently as part of
    the newly formed Industry Development team led by John Burke who joined
    AOL earlier this year.

    ?The Industry Development team is the next evolution of our strategy to
    be the most customer centric sales team in the marketplace,? said John
    Burke, Senior Vice President, AOL Global Sales Strategy. ?The Industry
    Practice Head brings domain expertise, strategic vision and significant
    client experience in their respective categories.?

    Burke continued, ?Lateef Sarnor has incredible experience and a deep
    understanding of the marketplace?s needs, as well as the ability to
    translate those needs into saleable solutions. He will be a great
    addition to the team focusing on the ever growing multicultural market.”

    Sarnor has more than fifteen years of experience at high profile media
    and entertainment companies, including BET, Black Enterprise,
    PowerOne Media and Def Jam Records. He spent nearly four years at BET
    Networks, most recently serving as Director for the Brand Solutions
    Group where he oversaw operations of the business unit focused on
    revenue generating product integrations, branded entertainment programs
    and high impact advertisement programs across all BET platforms. He was
    primarily responsible for identifying digital strategies and integration
    opportunities for BET?s large roster of advertising clients.

    Prior to BET, Sarnor worked at Black Enterprise where he
    coordinated the daily operations of the interactive group, and was a key
    driver behind the content and user strategy for the website. He also
    supported the Ad Sales efforts by developing integrated programs for
    clients in the personal finance, small business and lifestyle verticals.

    ?I am excited to take on this position at AOL,? said Sarnor. ?I believe
    my strong relationships with key agencies and advertisers combined with
    my vast experience will help me to lead the multicultural team in a
    positive direction. I?m eager to find new ways to drive revenue in this
    expanding space.?

    The AOL Huffington Post Media Group recently made three key
    announcements regarding its multicultural strategy: Sheila C. Johnson is
    a Strategic Advisor for Multicultural and African-American Initiatives;
    Derek Murphy is General Manager, Multicultural; and Patch, the network
    of over 800 hyperlocal news and information sites dedicated to
    comprehensive, community-specific coverage, will launch ?Patch Latino?
    to serve communities with large Latino populations.

    About AOL

    AOL Inc. (NYSE: AOL) is a premier global media company with a suite of
    brands and products serving consumers, advertisers and publishers
    worldwide. The AOL Huffington Post Media Group is a leading source of
    news, opinion, entertainment, community and digital information
    comprised of a wide range of destination websites, including,?The
    Huffington Post,
    , StyleList
    and MapQuest.
    The?AOL Group includes,
    Video, inclusive of AOL
    , goviral
    and 5min
    , Content Solutions and Sponsored
    and serves a combined content and advertising market at
    scale through video, brand advertising, content and ad serving. AOL is
    focused on engaging consumers and providing online advertising services
    and solutions on both AOL Huffington Post Media Group destination
    websites and third party websites, in addition to serving consumer
    platforms including AOL
    , AIM,,
    and mobile experiences. AOL also operates one of the largest Internet
    subscription access services, which serves as another distribution
    channel for its consumer offerings.

    1 comScore Media Metrix Data April 2011.

    Photos/Multimedia?Gallery Available:


    AOL Corporate Communications
    Mandy Albers, 212-652-6394
    Ayers, 212-652-6355

    Source: AOL

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    Lateef Sarnor, AOL (Photo: Business Wire)

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