Vice President of Branding & Strategic Partnerships
Executive branding, marketing and communications consultant Aniesia Williams never expected to have a sideline seat at the 2016 Super Bowls Halftime Show, where Beyoncé performed. That is exactly where she found herself in February, compliments of PepsiCo, a client. Through clients, she also had the opportunity to be on the red carpet at the Academy and Grammy Awards. Williams has come a long way since she collapsed on the metro while she was a government contractor in Washington, D.C. I have had many lives, but executive branding is the life I always come back to, she says.
Williams develops brands, building then from start to finish. Her high-profile clients and projects include the National Black MBA Association, as well as Project: NOW, where she serves as vice president of branding and strategic partnerships. An initiative of Always in the Club Foundation launched through the Clinton Global Initiative, Project: NOW addresses the educational needs of at-risk youth through arts, literacy and entrepreneurship training. I helped to develop what the program guidelines would be and helped put the actual partnerships in place, so that nonprofits would want to partner with us and investors would want to give us money. I actually do this for multiple organizations, Williams explains. She also did brand consulting and digital media work for The People v. O.J. Simpson Story: American Crime Story series that recently aired on FX Networks.
Williams is a summa cum laude graduate of Walden University with a bachelors degree in business administration, and a magna cum laude MBA graduate of the University of Phoenix. For the annual Global Diversity Event held at the N.Y. Stock Exchange, I created the digital strategy and executed it, which resulted in more than 5.5 million people reached directly. And the influence built reached more than 20 million people, all within six hours! she notes.