President, Measurement, Analytics and Insights
Weber Shandwick, New York, N.Y.
Allyson Hugley has been a leading voice in championing the role of analytics in communications and advancing the science of public relations evaluation. In 2012, she ranked among the 40 Under 40 in ?PR Week? and in 2014 ?PR News? as one of the top women in PR recognized her. Her love of data and discovery started early, inspired by her mother who stressed the importance of curiosity and academic excellence. Hugley honed these passions at Connecticut College, where she received her bachelor?s degree. She later earned her MBA from Zicklin School of Business at Baruch College, City University of New York.
Hugley started her career in market research at GfK, and later worked at Scholastic Inc. and MSLGROUP (Publicis Groupe) before joining Weber Shandwick (Inter-public Group) in 2011. Here, she created the company?s Engagement Index, an award-winning proprietary tool designed to provide an integrated assessment of digital communications. Hugley has also been recognized for her work in the use of applied neuroscience to evaluate PR and social media. ?I enjoy using data to surface hidden truths,? Hugley says. ?It?s exciting to be part of a leading agency committed to putting data at the forefront of our work.?
She values the importance of helping others to develop professionally. Since 2012, in partnership with the LAGRANT Foundation, she has coordinated Straight Talk events, where young women of color can obtain advice and guidance on how to successfully navigate the ever-evolving communications industry. These events have been hosted in New York and Chicago, with plans to expand to other locations in 2015. ?Young women need to be open to different opportunities,? Hugley says. ?To be encouraged to step outside of their comfort zone and to avoid getting locked into what?s printed on their degree or the industries where they?ve worked previously.?