9 Mistakes You’re Making on your Facebook Page

(Woman on laptop)

Entrepreneurial Q&A: What’s one thing that I’m doing wrong on my personal or company Facebook page?

A: Trying to be someone you’re not. “Everyone seems driven by the idea that their page should be filled with hilarious content to drive visitors. While I’m on a company’s Facebook page most of the time, I go there because I want to know more about the company and its practices. The right way to do it would be to use your Facebook page to show the personal side of your company. Work-in-progress pics are a great addition.” Matt Doyle, Excel Builders

Not staying apolitical. “I never leave my political views on my business or personal Facebook page. I think it’s is a big mistake if you do. It can upset your friends, employees or clients. Social media is for personal fun or building a brand — not for your political views. Also, a word of caution: Many apps and companies have access to your Facebook data who can then misuse it. Stay apolitical on Facebook.” Piyush Jain, SIMpalm

Not asking questions. “Your company’s Facebook page is not an outlet to simply make announcements. You have the opportunity to engage your community by asking questions and learning more about your customers and fans. This extends beyond just answering comments or messages. Go further. Ask happy users how they’re using your product. Ask unhappy users what you can do better. People will see that you care.” Andrew Thomas, SkyBell Doorbell

Not posting accompanying photos or videos. “I’m still surprised to see many businesses and organizations creating a text post without an accompanying photo or video. Your company page must experiment with and include various types of photos and videos to improve reach and engagement on your Facebook page. In particular, Facebook native video receives higher reach than photos.” Shalyn Dever, Chatter Buzz

Forgetting you’re a business owner. “On your personal page, you’re sharing too much of who you are as an individual. The minute you opened for business, social sites became a platform for your business, and injecting personal views into your posts became off-limits. It may be a sad truth to deal with, but you cannot simply be yourself anymore — not if you want to be successful and attract a wide range of consumers.” Blair Thomas, eMerchantBroker

Neglecting your visitors. “The worst thing you can do is neglect the activity of others on your company page. Set a response time for comments on your posts, whether positive or negative. A quick response time has been shown to increase general trustworthiness. It adds an element of accessibility which translates to comfort with your company.” Andrew Kucheriavy, Intechnic

Forgetting about making sales. “While Google is more of a shopping mall, and Facebook a cocktail party, posting still needs to have an end goal of making the sale. Plan your content to offer value, but be focused on what you are eventually going to sell by using posts to identify problems, strategies for solutions, celebrations of customers, and special offers to those who are engaged on your page.” Kim Walsh-Phillips, Elite Digital Group

Not making your contact info easily visible. “Make sure your website, phone number or email is easily accessible on your Facebook page so prospects can find you. Pro tip: Include it in the banner image on your page. Don’t just bury it in your description or hope that customers will Google you, because they won’t.” Faraz Khan, Go Direct Lead Generation

Combining your personal account with your business account. “Keep your personal Facebook page separate from your company page. A company Facebook page should be dedicated solely to your business, and only relevant and promotional content should be posted. Make your company page easy for clients to navigate by keeping personal posts to a minimum.” Leila Lewis, Be Inspired PR

(Article written by Young Entrepreneur Council)