If you?re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn?t leave much time to stay current with the latest online-marketing developments.
To help navigate today?s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I?ve outlined eight terms that should be in every small-business owner?s vocabulary. Understanding the ?why? and ?what? will improve your marketing efforts and ability to attract and retain valuable customers.
1. Online presence
What: Your online presence is everywhere your business info can be found online and on mobile apps.
Why: In today?s connected world, establishing a proper online presence is absolutely critical. Consumers use the web to make their final decision. According to a Nielsen study, four out of five Yelp users visit the review site before making a purchase.
Whether looking for a new business or researching a known one, potential customers will use search engines and social platforms to find the information they need. To help get you started, here are 24 free places to list your business online.
What: A call to action prompts a customer to do something (for example: ?Call now.? ?Click here for 10% off.?). Testing different CTAs as part of your marketing will help you find out which is the most effective for your business.
Why: As a small business, it doesn?t matter how enticing your online presence is if you do not present a clear call to action. Even the most interested consumers need a clear next step and possibly an incentive to move forward.
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