“We judge books by their covers, and we can’t help but do it,” according to University of Toronto psychology professor Nicholas Rule. Not only do we make snap judgments but we also make them incredibly quickly (in 100 milliseconds according to one Princeton study) and find them very difficult to change.
First impressions, in other words, are fast, firm and very, very sticky. So how do you make a great one when meeting new business contacts? Thankfully, science hasn’t just investigated the power of first impressions but also uncovered plenty of tips and advice for those looking to theirs. Here are a few of these insights:
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