BY FOUNDER SOCIETY
Entrepreneurial Q & A: What’s the most realistic way you can stand out from your competition?
A: Do an unreal job. “Focus on your own business, customers and employees. Make sure you are delivering the best results for your overall customer and employee satisfaction. Your customers and employees will vouch for you and spread the word. Your competitors will pay more attention to you instead of their own customers and team. That will make you stand out.” Jordan Gurrieri, Blue Label Labs
Be passionate about what you do. “We are passionate about our products and only bring on people that feel the same way. We value our customers and constantly take into consideration other thoughts. We are also the only online dating service that has a patent for connecting individuals through the intrinsic tools that we offer our members.” Jessica Baker, Aligned Signs
Provide the X-Factor. “Offer something of value, such as business contacts, deep industry expertise, a helpful app or even a service network. Make sure you can assist with more than just their main request. Be cost-competitive, but focus more on reducing risk and increasing ROI for your client and give them that X-factor that they can’t get anywhere else.” O. Liam Wright, True Interaction
Build a relationship with your customers. “From the get-go, focus on building a strong relationship with your customers. Send them a personal welcome message, offer your phone number in case they need anything, and always respond to emails in a timely, personable manner. Not only will this help you retain your customers, but it’ll turn them into advocates who will help set your business apart from the competition.” Zachary Collins, ZaCo Technologies
Practice what you preach. “As a social media marketing and influencer agency, it’s extremely important we differentiate ourselves from other agencies. We put significant effort into our own marketing by hosting #SocialLIVE, a weekly Facebook Live show every Wednesday. Brands reach out to us, mention our show and share they are excited to work with an agency that truly knows how to use social media to maximize results.” Stephanie Cartin, Socialfly
Keep it simple. “It’s easy to assume you need to do something complex — but you don’t. The easiest way to stand out from your competitors is to be honest and consistent. Always go out of your way to honor your word, no matter what. Treat your colleagues and customers with respect — the way you’d want to be treated. It really is that easy.” Steven Buchwald, Buchwald & Associates