Practically every entrepreneur has heard someone say, “You should start a blog!” Ever since blogging became a highly successful marketing tool, some businesses have begun to act like it’s the only form of online marketing that matters. There’s an unspoken expectation that if you’re an entrepreneur, you must be a blogger, too.
But should you really create a blog because someone told you it would be a good idea? Just like starting a business, starting a blog requires entrepreneurs to carefully consider the risks. Here are six risks of blogging you may not have thought about.
1. Unclear goals
Often, people start blogs with no clear goals in mind. They simply write and expect followers to appear out of the woodwork.
Think about what you hope to get out of your blog – and what you hope it will do for others. You may aim to tell customers about your products, or maybe you’d rather connect with others in your industry. Always know who you’re writing to.
You should also know why you’re writing. Do you want to help your readers solve a problem? Do you want to entertain, educate or both? As a blogger, you’ll have to think about your tone and how it matches your goals.
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