Twenty years ago, small-business owners had to rely primarily on free publicity, direct-mail or paid advertising to reach their target markets.? Today, the variety of the web makes it so much easier to find your ideal audience — and reach them for next to nothing.
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When you find them, don’t pitch an offer. Build the relationship first. Share helpful content like articles and videos that address their main problems and concerns. Position yourself as the go-to expert. Give them time to know, like and trust you.
But where do you start to look?? Here are six not-so-obvious places to find ideal customers.0.
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