ATLANTA–(BUSINESS WIRE)–
Primerica, Inc. (NYSE:PRI), the largest independent financial services
marketing company in North America, announced that it will host
approximately 5,000 representatives from across North America for its
12th Annual African American Leadership Council (AALC) meeting in
Atlanta at the Georgia World Congress Center, March 16-18.

The event includes a variety of workshops focused on leadership, product
training and a variety of financial and marketing topics that are
designed to enhance and grow their Primerica businesses. Also scheduled
for Saturday night is a large general session attended by everyone
registered for the event.

Keith Phillips, Primerica National Sales Director and AALC Treasurer, of
Lithonia, Georgia, said, ?This annual conference provides a tremendous
opportunity for us to mentor, motivate and speed up the learning curve
for everyone in attendance. Another important part of this meeting is to
recognize and reward the success of Primerica representatives for their
business accomplishments.?

Senior National Sales Director and co-Chair of the AALC, John Lennon of
Greensboro, North Carolina, added, ?Today, middle-income families are
faced with tough financial challenges and attendees will emerge from
this conference better prepared to help Main Street families. Our
company has always been focused on this underserved market in order to
help them become properly protected, debt free and financially
independent.?

The conference will include product exhibits and a company bookstore
with Primerica training and motivational tools. Breakout meetings will
begin Friday, and will run from 8:00 AM until 4:30 PM Saturday. These
are smaller, more targeted meetings, such as Women in Primerica,
Regional Vice President Workshops, Product Workshops and more. Other
workshops are designed to provide appropriate information and motivation
based upon the representative?s sales force designation and degree of
experience with Primerica. The AALC Conference will conclude with a
general session from 9:00 AM through 2:00 PM on Sunday.

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor
of financial products to middle-income families in North America.
Primerica representatives educate their Main Street clients about how to
better prepare for a more secure financial future by assessing their
needs and providing appropriate solutions through term life insurance,
which we underwrite, and mutual funds, annuities and other financial
products, which we distribute primarily on behalf of third parties. In
addition, Primerica provides an entrepreneurial full or part-time
business opportunity for individuals seeking to earn income by
distributing the company?s financial products. We insure more than 4.3
million lives and approximately 2 million clients maintain investment
accounts with us. Primerica is a member of the Russell 2000 stock index
and is traded on The New York Stock Exchange under the symbol ?PRI?.