It takes more than capital, charisma and good looks to stay in business today. With new startups emerging every minute, staying up to date amidst the countless other challenges can be daunting. Tack onto that the probability of business success — that only 51 percent survive the first five years — and it’s easy to understand why job pressure is the number one cause of stress in the US, according to StatisticBrain.com.
To get and stay in front of the competition, you need to do more than just offer something different. After all, anybody (well, many) can come up with a new widget to sell. The real trick lies in communicating just how valuable that widget is and why consumers don’t have to decide “yes or no,” but rather “when?” Your product or service shouldn’t be a band-aid treatment only to be replaced by others. It should be a surgery that fixes everything (think MySpace vs. Facebook).
To help cajole your entrepreneurial intent, here are five value differentiators to keep your business alive and thriving:
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