Strategies that can help you drive success in 2015.
Good news for business owners. There are a lot of things that you can do to turn the past year’s challenges into this year’s successes. All you need to do is to find a way to overcome your weaknesses and you can surely move your business to greater heights. So, how do you expect to grow your business this year? You can start by taking these strategies into consideration.
Turn your salespeople into subject matter experts. One of the most interesting trends that are expected to take place in 2015 is the evolution of the role of salespeople. Remember, the days of manipulative sales techniques is over. Today’s savvy customers need subject matter experts who can answer all their queries and help them make informed buying decisions. As such, you need to equip your salespeople with the right skills to make sure they satisfy the needs of your customers and improve your bottom line at the same time.
Provide guaranteed and verifiable results. Previously, customers are mainly concerned with price. However, years of experience proved that price is not everything. As a result, most savvy consumers are now willing to pay a premium price provided they can get the results they need. You can turn this development into your advantage by providing great value and verified results to your customers.
Finetune your user retention strategies. With the ever increasing competition in the marketplace, you need to improve your customer retention processes if you want your business to survive. This is extremely crucial since studies show that a mere 5% increase in customer retention leads to a 25% to 95% increase in profits.
Consider multi-channel marketing. Aside from using your blog to engage your target audience and using email marketing to send special promotions to your customers, you can also use the phone to check in with your customers. If you are into mobile marketing, consider developing an engaging push messaging strategy that provides value to your audience. You may also want to send event-based messages to increase user retention and the time they spend on your site. Communicate with your buyers and foster a deeper engagement since this will become even more critical in 2015.
Use the right tools. Consider using marketing automation platforms to optimize multi-channel marketing campaigns and use identification tools to identify the social media influencers in your field. You should also use tools to track your ad spend so you can decide if you should continue with your current practices.