With so many economical, accessible and customizable platforms, it?s never been easier to create an online store or even sell through established marketplaces like eBay and Amazon that provide their own steady supply of vendors and traffic. Still, it?s just as easy to overlook important details that can hold your online business back.
?Everyone that starts a business has big dreams, ambitions, and excitement,? says Terry Lin, the founder of Baller Leather, an online fashion accessories retailer.? ?But the growth of your e-commerce business depends on the ability to acquire new customers and increase sales from existing ones. Every marketing channel has a cost in time, money or energy — it?s up to you to find the right balance.?
To help you find that balance, we talked to a number of experts with decades of online retail experience between them. Thanks to their expertise, we?ve assembled these five tips to help you avoid the most common pitfalls.??
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