BY FOUNDER SOCIETY
A: Keep your word. “Do what you say and say what you do. Keep things straightforward and direct about what your business can offer and what differentiates it from the competition. It’s all about managing expectations and delivering them. At AlignedSigns.com, we like to be the one in the field that customers know they can count on to better understand themselves and others, then truly connect on a deeper level.” Jessica Baker, Aligned Signs
Be transparent. “Look at what every business that’s mistrusted by its target demographic has in common: They offer little to no transparency in how they operate. When people can’t see what’s going on behind the scenes (or worse, your organization has a habit of pulling the wool over their eyes), their minds will automatically go to the worst scenario; and that means damage to both their trust and your brand.” Steven Buchwald, Buchwald & Associates
Handle your mistakes wisely. “Trust isn’t cheap. It takes time to build. Delivering on what you promise is absolutely necessary. However, how you handle mistakes is actually more valuable when building trust. Show your customer that when a problem arises you are in their court and that they do not have to worry because you stepped up, provided exceptional customer service and offered a solution that addressed their concerns.” Ryan Meghdies, Tastic Marketing
Create authentic, useful content. “Provide your customers with the information they need to make the best decision to improve their current scenario. Create utility content in the form of blog articles, videos and social media posts that help answer the questions they have and show them the path to their dream scenario. Earn their trust by providing both value up front and your expertise in the area.” Todd Giannattasio, Tresnic Media
Prove your value with honesty. “Always be transparent with your clients/customers, even if they may not like the answer. Most people appreciate honesty over everything else. They can be understanding if you are open with them and explain the solutions clearly.” Ali Pourvasei, LAD Solutions
(SOURCE: TCA)
