Vice President, Strategy
New York City
The daughter of Nigerian parents, Toronto native Justina Omokhua is a natural problem solver. ?My insatiable curiosity for, and desire to solve, the unknown keeps me motivated,? she explains. Her love of business and her solutions-driven nature make her well-suited for her current role as vice president of strategy at Erwin Penland, a full-service marketing communications agency. She currently manages the Verizon relationship and strategy for new businesses. Omokhua earned a bachelor?s degree in sociology, with a minor in business, at York University, Toronto, and worked on well-known brands, including Nokia, Pepsi, Wal-Mart and L?Oreal, before joining Erwin Penland. ?In the advertising industry there aren?t many of us represented, so to be able to have a voice and work with such big brands is extremely amazing,? she explains. She values the overall experience, saying, ?It?s very easy to get excited about a particular company name or title, but if what you are required to do on a daily basis doesn?t motivate you, then there is no point.?
Known for delivering actionable, on-strategy recommendations that support her client?s marketing objectives, Omokhua prides herself in making clients feel confident with each email, phone call or meeting. She wants them to think: ?I know that I am covered with Justina on the case.?
In addition to her consultative approach to managing clients, Omokhua is a strong advocate for mentoring. ?It is about interacting with someone who has already experienced certain things and learning how to navigate and avoid certain mistakes.? As a mentor she enjoys seeing people succeed. ?I am all about the win, and when they win I win.? If not solving issues for corporate clients, this ?Scandal,? ?NCIS? and ?Matlock? fan would be an agent for the CIA. Omokhua also earned Rutgers University?s Mini-MBA certificate in strategic marketing.