Every month 288 million people use Twitter, 300 million use Instagram and 890 million a day use Facebook. Social platforms, with the largest audiences available, have become marketing platforms, and not just for clothes and kitchen appliances. Hiring managers and recruiters are increasingly turning to the social web to market their companies to job seekers.
“Social hiring” to source candidates is a rapidly emerging recruitment strategy. Companies are using social networks and other platforms, such as GitHub for software developers or Dribble for designers. Yet many companies still don’t understand how critical it is to their success.
In this new, post-recession economy there is no such thing as a passive candidate. Everyone is a candidate all the time. The challenge is how to reach them. Millennials, especially, think about their employment differently than previous generations. They are like athletes joining professional teams, staying only as long as the relationship benefits both. It’s not just millennials relying on the social web to find opportunities, but job seekers of all stripes. To keep up with seekers, recruiters must understand and utilize social for recruiting with a focus on building and reinforcing their talent brand in that space.
At Monster, we’ve prioritized social hiring through Twitter, which is one of the fastest growing social networks for recruiting. On average, more than 60,000 jobs are tweeted each day on the platform. With its huge, engaged professional audience and heavily public user-to-user access, Twitter is being utilized by about 40 percent of companies to source talent.
Read more at Entrepreneur.