Here are some tips for creating effective Facebook ads that can help you connect with potential customers.
Aside from being one of the most popular social networking sites, most business owners know that Facebook is also one of the most effective vehicles that you can use in promoting and growing your business. By creating a Facebook page for your business, you can increase brand awareness, boost your SEO efforts and expose your business to potential customers. It can also help you gather more leads, get an insight on how your promotional efforts are paying off, and spy on the competition without busting your budget.
In addition, you can also use Facebook ads to further improve your chances of growing your business. With more than 1.44 billion monthly active users, advertising on Facebook is really a no-brainer. So, if you want to see what it can do for your business but don’t know how to create effective ads that can help you connect with potential customers, here are some tips that you may want to consider.
Use the Call Now button. This tool can be especially helpful for local businesses since it effectively shortens the sales funnel. By adding the Call Now button to your mobile ads, you don’t have to send people to your website or Facebook page and hope that they will eventually call you or purchase your products. Instead, you give them the opportunity to call you and convert to paying customers right after viewing your ads.
Sync your ads with your sales catalog. With the mobile-friendly dynamic Product Ads, advertisers can sync their catalog with their Facebook advertising efforts. These ads use Facebook’s targeting parameters and/or the consumers’ history as a basis for serving the right ads. The ads are template-based so you don’t have to spend countless hours writing new creatives for each ad.
Use animated GIFs to create visual impact. While animated GIFs were banned from Facebook ads for a long time, you can now use them to add a visual punch to your advertising strategy. This is a welcome development since studies indicate that video advertising can increase post engagement by about 3 to 5 times.
Follow these suggestions and you can surely make your Facebook ads stand out. Needless to say, it would definitely be good for your business.