Marketing your business on social media may be a bit complicated so use these affordable solutions to make things easier for you.
When done right, social media marketing provide a lot of benefits to small business owners. It can increase web traffic and search ranking, create brand awareness, generate leads at minimum costs, foster brand loyalty and increase sales. It can also boost your content marketing efforts, legitimize your brand, and help you gain valuable insight about your audience.
Considering the immense value that can be derived from social media, small business owners should try to master the various platforms their audience use and understand what needs to be done to help them achieve their desired results. To make things a lot easier for you, here are some free and affordable social media marketing solutions that you may want to consider.
If you want to find the right audience, you need to know what’s trending across multiple social media platforms in real-time. However, you may get different answers when you ask different platforms. To solve this, use HashAtIt, a free service that allows users to discover the most popular hashtags being used across multiple platforms (Facebook, Twitter, Pinterest and Instagram) in real-time.
CoSchedule Headline Analyzer Tool
Using an interesting headline significantly improves your chances of getting your posts shared on social media. Unfortunately, most people find it difficult to write a good headline. This is where the CoSchedule Headline Analyzer Tool comes in handy. You just type in your headline, press the Analyze Now button and let the tool work its magic. This tool will give your headline a corresponding score after looking at your keywords, character and word count, overall structure, readability and emotional value.
With its ability to monitor more than 100 social media sites, Social Mention is truly one of the most useful free listening tools available today. Use it to track and measure what people are saying about your brand across multiple social media platforms in real-time.
There are a lot of free and affordable social media marketing solutions available for small business owners today so do your research and you will surely find everything you need without busting your budget.