Entrepreneurial Q &A: What should every podcast include in the intro to hook your listener’s attention?
A: Mention a pain point. “Right at the start, mention a pain point or issue that the audience is experiencing. That will catch their attention, because they will want to see if the people on the podcast have any insights on what they can do to solve that issue. After all, people are out there looking for answers.” John Rampton, Calendar
Use a teaser from the presentation. “If I start listening to a podcast, I’m often hooked by a teaser that works in a way similar to a movie trailer. You want to give listeners a small taste of what the presentation or interview contains. It’s also good to start with something unexpected. For example, if you’re interviewing someone well-known, start with a fact that people don’t know about this person.” Kalin Kassabov, ProTexting
Start with the key takeaways. “One of the podcast I love, Manager Tools, starts every podcast with, ‘We are going to be answering these questions during this podcast.’ This helps me understand what they are going be discussing and tells me they put the listener first. They are not chasing clicks with catchy subject titles.” Alex Chamberlain, EasyLiving Home Care
Ask a good question. “When was the last time someone asked a question that really grabbed your attention? See, that’s me getting you to focus on what I’m writing through the magical art of asking a good question. Asking the right question can be incredibly engaging and be the difference between a short-lived interaction or a fan for life. It’s a technique we often use on our podcast.” Mark Krassner, Expectful
Feature a quote from the interview. “If it’s an interview-based podcast I’ve found that the best hook for me, when listening to the start of an episode, is when it features an inspirational or thought-provoking quote from the interview. I find that when podcasters use a quote in the header of the show notes, it also grabs my attention further.” Brian David Crane, Caller Smart Inc.
Having an advertisement teaser. “If they’re doing their podcast right, then they’ll have a few sponsors and advertisers who are relevant to the subject manner. These advertisements should entice listeners to stay tuned for more information about the teaser.” Patrick Barnhill, Specialist ID, Inc.
Create a theme song. “Having a familiar and appealing musical intro can instantly increase your production value and hook more first-time listeners. Some of my favorite podcasts have a catchy opening song that helps ease listeners into the rest of the show. An excellent example that comes to mind is the intro Dave Rubin uses before all of his episodes of the Rubin Report.” Bryce Welker, Beat The CPA
Begin with a problem or disagreement. “Every good conversation begins with a problem or disagreement for which two people are trying to find a solution. If I believe I can learn something, and that I’ll hear a little bit of disagreement and variety of perspective, I’m hooked right away.” Zev Herman, Superior Lighting
Add a tagline summarizing the channel. “I think it’s important to have a tagline that summarizes what the mission is for the podcast. It can be as simple as a few words describing the goal. The consistent summary of your show’s mission statement will make listeners more connected to the show when they know the bigger purpose behind it.” Jared Atchison, WPForms
Create great content. “I learned the importance of hooking your audience while attending Jewish schools. If the rabbi speaking to us did not capture my attention within the first minute, I zoned out for the rest of the speech. The underlying principle is universal: All public speakers, including podcasters, need to provide compelling content immediately to persuade those listening to them to stay engaged.” Adam Mendler, Beverly Hills Chairs
(Article written by Young Entrepreneur Council) (SOURCE: TCA)