New York, N.Y.
A 2018 episode of ABC’s television hit series, “Black-ish,” was built around an award-winning advertising campaign called “The Talk,” which Teneshia Jackson Warner and her team at EGAMI Group worked on with Procter & Gamble. “It was a big campaign that shined a light on racial bias and how Black parents prepare their kids for their first encounter with racial discrimination, with the idea that we all need to talk about “the talk” to end “the talk,”” she says.
EGAMI (“Image” spelled backwards) made history with its win of a Cannes Lions Grand Prix award — the equivalent of the Oscars for the advertising industry. “Not only did it win a ton of awards and become the most awarded campaign in P&G history, but I became the first African-American woman to walk across the Cannes Lion stage to accept an award,” she acknowledges.
It all stemmed from a decision to embark on a journey to discover her true purpose when she was on a fast track up the corporate ladder at IBM, Jackson Warner recounts. Within three years of her decision, she realized that she based her career on outside variables, such as family and societal expectations and earning potential. “At IBM, I did not think about where I was gifted,” she states. “But after discovering my internal gifts of creativity, project management, and a love of multicultural consumers and communities, I launched EGAMI. It became a vehicle to express my passion points.”
A graduate of Alabama A&M University and the University of St. Thomas in Texas, Jackson Warner credits business mogul Russell Simmons for her first opportunity to work on a marketing campaign that would drive positive impact in multicultural communities. She is the author of Profit with Purpose: A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences